Privacy Policy for The Loft Salon Studio
At The Loft Salon Studio, located at 2301 Westfield Street, West Springfield, MA 01089, we are committed to protecting your personal information and ensuring your privacy. This Privacy Policy outlines how we collect, use, and safeguard your data, including our use of analytics tools and tracking technologies.
Information We Collect
Personal Information: We collect personal details such as your name, email address, phone number, and appointment details when you book our services, sign up for offers, or opt into our SMS and email marketing communications.
Analytics Data: We use Google Analytics to collect data about website traffic and visitor interactions. This data helps us understand how visitors use our site, improve user experience, and optimize our services.
Heat Maps and Tracking: We use heat maps and other tracking technologies to analyze user behavior on our website.
This information is used to enhance our website design and improve your experience.Cookies: We use cookies to track user preferences and activity on our website. You can choose to disable cookies in your browser settings, though some website functionality may be affected.
How We Use Your Information
Service Delivery: To provide, manage, and improve our services, including booking appointments and responding to your inquiries.Marketing and Communication: To send you promotional content, special offers, and updates about our services. This includes both SMS and email communications, where you have opted in.Analytics and Website Improvement: We use data collected through Google Analytics and heat maps to improve website functionality, optimize content, and enhance user navigation.
Sharing of Information
We do not sell or rent your personal information to third parties.We may share your data with trusted service providers who help us manage our website, communication systems, and analytics. All service providers are contractually required to keep your information confidential.
Security of Your Data
We follow industry-standard practices to protect your personal data from unauthorized access, alteration, or disclosure. Our website uses SSL encryption to safeguard your data during transmission.
Your Rights
You may request corrections to any inaccurate information.
Opt-Out: You can opt-out of receiving marketing messages at any time by following the instructions in the communication or contacting us directly.
Deletion: You may request that we delete your personal information, subject to certain conditions required by law.
Cookies and Tracking Technologies
Cookies: Cookies are small text files that are placed on your device to help our website provide a better user experience. You can manage your cookie settings through your browser.
Google Analytics: We use Google Analytics for tracking website usage to help us understand visitor behavior. Sub-Headline
You can opt-out of Google Analytics tracking by using a browser add-on provided by Google.
Data Retention
We will retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy, or as required by law.
Updates to Our Privacy Policy
We may update this Privacy Policy periodically. All changes will be posted on this page with an updated effective date.
Contact Information
If you have any questions or concerns regarding our Privacy Policy, please contact us at
413-300-2076 or email [email protected].